Are you able to connect all of your direct marketing efforts to revenue that’s closed over the phone? Brands spend millions of dollars each year on direct marketing efforts, yet they often lack the insight to qualify which direct engagements really drive ROI. If your business is struggling to quantify the returns on your direct […]

If you’re not already driving revenue using LinkedIn, you are likely missing out on some valuable opportunities. LinkedIn is the largest professional networking platform in the world, and it’s only continuing to gain traction. More than 200 million people use LinkedIn. Two new users join LinkedIn every second! At this point, most of the key decision makers […]

Imagine if you could snap your fingers and give every sales rep on your team five extra hours to sell each day. Think how much more productive they could be. Some of the most successful sales operations managers have discovered how to control time, in a sense. By automating key processes, sales operations managers can increase […]

Sales automation is one of the key factors that will contribute to the success or failure of your team in the next few years. Sales teams require an ever-increasing amount of data in order to make themselves, as well as departments like marketing, support, and product successful. The majority of this data collection has fallen […]

Why aren’t your SDRs hitting quota? Your Sales Development Reps (SDRs) have a quota to hit every month. Their success in doing so impacts the company’s bottom line and sales compensation across the board (yours, theirs, your AE’s) — no pressure. But according to The Bridge Group,only about 65% of reps are hitting quota. If […]

Last July, we revealed some secrets that can help inside sales reps leave killer voicemail messages. But I want to revisit that topic because since then, we’ve  had the opportunity to speak with some top sales trainers about their voicemail optimization secrets. Like many sales reps, I once believed that the perfect voicemail was the one that […]

When we set out to create Revenue.io’s call tracking solution, we had three guiding principles. The first was that the system had to be so easy that any marketing manager could use it without help from a developer. The second requirement was establishing a permanent real-timeflow of data from each marketing campaign to Salesforce.com, without […]

One of the best parts of modern-day marketing is the massive amount of data that is available to us. This data provides complete visibility into the performance of marketing campaigns, especially those that capture inbound leads. With this insight, we can maximize our inbound efforts to collect as many leads as possible. This newfound ability […]

Call tracking solutions can provide value across a wide range of industries, and any business that sells over the phone can benefit. As an example, let’s look at how dentists can use call tracking to discover which marketing efforts are bringing in new patients. Calculating Lifetime Value As in any healthcare-related service, new patients are […]

Leaving voicemails for prospects can be powerful in ways that sales reps can’t even comprehend. As an example, I recently received a voicemail from a sales rep at a company that sells software aimed at B2B content marketers like me. On his voicemail, he sounded engaging, knowledgeable about my industry and professional—the kind of person […]

September 2020 note: this post is related to our Selling Forward virtual event that was attended by several thousand sales leaders in June 2020. The event may be over, but you can still watch all of the the great content at www.revenue.io/webinars By now we all know that things are, and likely will be different […]

Over the past decade, companies have gotten progressively better at governing the primary communication channels managed by their employees. Rules covering the usage and management of social media, email and in many cases, even instant message, are commonplace. But there’s one channel you’re rapidly losing control of: the phone number. As more  employee-owned devices find […]