Imagine you’re buying a new car. The salesperson recommends a hybrid model, but your friend Al, who you know to be an electric car enthusiast, had already told you to get a different model. Who would you be more likely to trust? Sure, the salesperson might know a lot about cars too, but how can […]
When it comes to engaging with potentially infected individuals to curb the spread of COVID-19, voice, email and text messaging are all critical communication channels. But of the three, text messaging has the potential to be the most effective. Response rates from text messages can commonly be as high as 90%, while email and call […]
Jonathan Swift once wrote that “vision is the art of seeing what’s invisible to others.” I love this quote because it so succinclty reveals how to succeed in sales. At each meeting you have to do more than just facilitate a buying decision. The best salespeople can identify opportunities that might not be initially perceived […]
Revenue.io is incredibly excited to announce the Selling with Purpose Podcast. Hosted by bestselling author Andy Paul, this limited miniseries explores nuanced and inspired conversations about what it means and how to sell with purpose in the era of COVID-19 and beyond. Join Andy as he talks with the world’s leading enterprise sales executives about […]
What is the Future of Sales, Remote Work, and AI? Over 1,000 top sales and marketing leaders have spoken, and now we have the data. Our recent survey has revealed exactly how sales and marketing teams have reacted to COVID, how they feel about remote work, AI, and how they see the future of 2020 […]
Bad news: outbound reach rates are at an all-time low. According to research from TOPO, it now takes 18 or more dials to connect with a prospect over the phone, and call-back rates are below 1%. It’s not difficult to see why. When the phone rings and you see a number you don’t recognize, you probably let it go […]
This column was originally published on Entrepreneur.com on June 16, 2016. As my company’s founder, I was essentially its first sales rep. But as we’ve grown, I’ve needed to scale sales and hire new reps. One of the most important lessons I’ve learned from growing a sales team is that spending time with newly hired […]
Well 2016 is half-over. And I have to say that—already—it’s been my favorite year working on the Revenue.io blog. While we have always had some awesome one-off guest posts here and there, this year we’ve really tried to highlight thought leadership from some of today’s most prominent and up-and-coming sales professionals and entrepreneurs with their […]
Many inside sales reps at B2B companies are regularly faced with the daunting task of calling a list of leads that haven’t been touched in a while. Anyone who has worked their way down a calling list is no stranger to the click of a phone hanging up, followed by the “dialtone of death.” But […]
It’s no longer a question of whether marketers should invest in social media. Social platforms like Twitter, LinkedIn and Facebook are blooming with valuable behavioral data about your customers. Not surprisingly, there has been an explosion in social media advertising. BA Kelsey has predicted that by 2017 social media ad spend will more than double […]
The Revenue.io Selling Forward Conference brought together the world’s top sales and marketing thought leaders, attracting thousands of executives, managers, and reps from across the tech landscape. In over 20 sessions across two days, the speakers discussed the strategies, tactics and technologies needed for “the next normal.” They covered how sellers can expect to succeed […]
Who’s responsible for margin shrinking discounting to win a deal: managers or sellers? The finger of blame for this is invariably pointed at the sales rep. In truth, the responsibility rests with sales managers. It certainly is easy to blame individual sellers for rampant end-of-period discounting. Reps seem like the obvious culprit. However, my experience […]