“Any fool can turn a blind eye but who knows what the ostrich sees in the sand.” Samuel Beckett. In school I was taught that ostriches buried their heads in the sand to avoid danger. It’s a great visual. But, it’s untrue. When ostriches encounter danger they can’t escape, they don’t bury their heads in […]
Our Founder and CEO Howard Brown appeared live on Cheddar at the NYSE to discuss how we are using artificial intelligence to analyze hundreds of millions of sales calls and help improve a company’s sales tactics. As human communication continues to play a core role in how people connect, companies are looking for ways to […]
For years, pundits were predicting “the death of the phone call.” In fact, nothing could be further from the truth.. According to BIA/Kelsey, $64.6 billion is spent each year across media just to generate calls to businesses. More data from BIA/Kelsey reveals that 66.4% of companies surveyed report calls as a high-quality lead source—higher than any other […]
One of the biggest mistakes that marketers make is not going deep enough into the sales cycle their content efforts. Marketers spend valuable time and resources creating amazing blog posts, videos, eBooks and other resources. But far too often, they assume that this amazing educational content should only be used to generate leads or raise brand […]
The Best Way to Use Salesforce Yet again, Salesforce has been named the number one CRM provider, officially marking the sixth year in a row they have received the award. For 25 years, Salesforce has been dedicated to building what they believe is the best CRM possible, so it’s no wonder why sales teams all […]
Using email templates can be a great way to save time. Especially if you add personal touches to make them not seem like mindless form letters sent by credit card companies. But if you are going to use email templates, it’s absolutely vital to constantly adjust strategies. Because email templates that have, in the past, […]
Apple’s App Store boasts “over 500,000 apps for work, play, and everything in between.” The promise of the smartphone and tablet was an ever-evolving ecosystem of applications designed to increase productivity at work and in daily life. No matter the pain point, Apple’s commercials reassured us, “there’s an app for that.” The solution would always […]
All business people face increasing demands for time. Naturally, that means the people you are selling to don’t always want to be on the phone with you. However, if you can guarantee an enjoyable interaction each and every time you speak with your prospects, they will want to spend more and more time with you. […]
I remember a time I was working at another company as an account executive (AE), when our sales development rep (SDR) transferred a call over to me out of the blue. There was no data about the prospect in in our CRM, so I didn’t know what solutions she was interested in buying, I didn’t […]
This guest post was authored by John Barrows (Owner, jbarrows.com, which features a wide variety of awesome sales training resources). Marketing automation is starting to come upstream really fast and eat away at the value sales reps provide. Couple this with the amount of information customers have access to and you’re starting to see the […]
Since Apple’s iPad mini came out last year, it has quickly become one of our favorite mobile business devices. This is an updated version of the popular productivity guide that we put out several months ago. Over time, we’ve found that the mini is the perfect size for portability, while offering a screen size that’s conducive […]
According to a new report from Accenture and CSO Insights, 44% of enterprise Chief Sales Officers (CSOs) remain skeptical of their firms’ ability to hit revenue targets. To address this clear-and-present danger, the report has identified several areas for improving the effectiveness of sales organizations. One of the report’s key findings is something that we’ve […]