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Sales Academy

Sales Academy

Master the art and science of sales. Learn strategies, tactics and technologies used by the world’s top sales and revenue teams.

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Glossary Term

What is Deal Slippage?
Deal slippage occurs when forecasted deals get delayed. Learn how to track, prevent, and reduce slippage to protect your pipeline and forecast accuracy.

Glossary Term

What is Customer Acquisition Cost (CAC)?
Customer Acquisition Cost (CAC) measures how much it costs to gain a new customer. Learn how to calculate, benchmark, and reduce CAC effectively.

Glossary Term

What is Buyer Enablement?
Buyer enablement helps prospects buy with confidence. Learn what it is, how it differs from sales enablement, and how to implement it effectively.

Glossary Term

What Is a Business Development Executive?
A Business Development Executive (BDE) is responsible for identifying and creating new business opportunities to help drive company growth.

Glossary Term

What Is an Account Representative?
Learn what an Account Representative does, including responsibilities, key skills, salary insights, and how to succeed in this customer-focused sales role.

Glossary Term

What Is a Sales Consultant?
A Sales Consultant helps clients solve problems, not just close deals. Learn the role, salary, skills, and why it’s essential in B2B sales environments.

Glossary Term

What is Sales Capacity?
Sales capacity is the max revenue your team can produce with current resources. Learn how to calculate, compare it to quota, and scale without new hires.

Glossary Term

What is Revenue per Rep?
Revenue per rep tracks how much revenue each salesperson generates. Learn the formula, benchmarks, and why this metric matters for sales leadership.

Glossary Term

What is a Preview Dialer?
A preview dialer lets reps review context before each call, enabling personalized outreach for complex B2B sales. Learn how it improves quality and conversion.

Glossary Term

What is a Parallel Dialer?
A parallel dialer lets reps call multiple numbers at once and connect with the first live answer. Learn how it improves outbound speed without sacrificing control.

Glossary Term

What is a Power Dialer?
Learn how a power dialer helps sales teams increase call volume, boost connect rates, and eliminate manual dialing to accelerate outbound success.

Glossary Term

What is a Mutual Success Plan (MSP)?
A mutual success plan aligns buyer and seller goals in B2B sales. Learn how to use MSPs to shorten cycles, build trust, and improve close rates.