It’s another Monday morning, and you find yourself surrounded by yawning colleagues, open laptops, and Starbucks disposable cups in the conference room while your sales manager drones on with the latest numbers and pipeline update. You check your email, check the news, and check your watch – can we get out already? Why do sales […]

According to a study by CSO Insights, sales organizations are using an average of 10 sales tech tools, with a plan to add another four in the next 12 months. Affectionately named the “sales stack,” these tools are all supposed to help a salesperson become more productive and yield metrics that managers can use to […]

A survey of 450 C-Suite executives has shown that enterprises are hungry for mobile customer relationship management (CRM) apps. The study, conducted by market research firm IDC and enterprise resource planning (ERP) specialist ISF, showed that 31% of respondents identified CRM apps as most-wanted among enterprise mobile apps– more than any other type of mobile […]

There are so many factors that go into managing a sales development team. You need the right reps, a solid strategy and a repeatable sales process. However, one of the most important things that sales leaders need is insight into their SDRs’ activities. It seems simple enough, but unless you’re tracking the right data points […]

Business-to-business (B2B) sales cycles can be long depending on your price point. And sure, it probably will take your reps longer to sell a marketing automation system than a TV — much more is at stake. But I can say with almost 100% certainty that your sales cycles are longer than they need to be. […]

Things are going great with your sales contact, you’re making steady progress towards a deal. You’ve had several excellent calls with them. They seem to be fully engaged and enthusiastic about your product. They asked lots of questions during a recent demo and appear to be very excited about your customized proposal. You’re expecting a […]

When TechCrunch erroneously declared that “the phone call is dead” way back in 2010, we knew something they didn’t. While personal call volume was declining in lieu of text messaging, we were certain that business calls were actually becoming more important. And like so many substantially premature death declarations (email, SEO, American manufacturing and the Twinkie), reports of […]

The numbers are in. This year, the minimum cost of commercial during Super Bowl LII was $5 million for a basic 30 second slot. The biggest spender was Amazon, who claimed a premium 90-second ad. Combined with heavy promotion online and through social media, their placement efforts cost a whopping $14.9 million dollars. Interestingly, that […]

Sales analytics can give sales leaders valuable insight into both reps’ activities and the outcomes of those activities. Having that visibility can empower leaders to do a far better job of coaching reps to success. But analytics can also be used to help coaches improve their own performance. For our latest eBook, we asked some sales […]

The goal of any paid search landing page is to inspire a quick action from potential customers. A/B testing can help marketers determine which landing pages offer the best returns. And while sites like Which Test Won and Marketing Sherpa offer a wealth of resources about optimizing landing pages for online conversions, in many industries, […]

Sales management has been a data- and performance-driven profession for decades, but only recently has technology caught up to the real needs of sales managers. Today, true data collection and performance analytics can become a core part of the sales management process. Thanks to powerful CRM data capture technologies and sales dashboards, sales leaders have […]

Ever since the introduction of sales automation software, the great debate has been ongoing: What activities, interactions, and conversations should be automated so prospect can interact on their own, and what should be done with the help of a human? The automation side of the debate has fueled its fair share of anxiety that humans […]