Having spent several years on the agency side working with a variety of large B2B & B2C companies, I can tell you that if Don Draper had access to call tracking in the 1960s, he would have been the king of Madison Avenue. Big pitch meetings showcasing grand market strategies, dapper designs and clever copy still […]

Remote sales is the new reality, and many managers may be unfamiliar with it. Whether you are taking your sales team remote for the first time, or have decades of experience managing remote employees, no one was likely prepared for what we face today. These are unique times with unique challenges. In this webinar, Andy […]

How do you transition from a sales development role to an Account Executive role? This is likely the question of hundreds of SDRs or BDRs who are looking to move their career forward. Many likely have ambitions of becoming a sales leader, manager, or even starting their own business. But, at this stage of the […]

Are you able to prove which campaigns and keywords influence each sale? A new study from BtoB and Eloqua shows that 24% of B2B marketers view influence on sales as the most important success metric (second only to measuring overall marketing ROI). This clearly demonstrates that more marketers are directly focused on how their efforts […]

LeadsCon is here, and we’re super excited to be presenting again! LeadsCon is the definitive conference for lead generation, vertical media and direct response marketing. It has brought together an international community of marketers who, like us, value marketing accountability and results-based marketing. We’re looking forward to speaking with lead generation agencies, companies and individual […]

Assembling the right team, creating an incredible sales playbook and ensuring that your sales reps always preach the right sales values are all essential. But even the best sales team won’t be competitive without the right sales tools. Whether you’re the new head of sales or have been in the role for some time, you should evaluate […]

If you have a B2B sales team, every sales and marketing activity is leading up to a pivotal moment – a phone call. Your SDRs spend hours trying to connect with viable prospects and marketers expend countless resources just to get customers to call. So the last thing you want is to lose visibility into the […]

Today, if you want to see better sales and marketing results, it’s often as simple as getting better tools. However, assembling a marketing and sales stack can be overwhelming. There are a lot of sales and marketing processes that can be automated and accelerated. But you can’t buy them all, and wouldn’t want to, since not all sales […]

Top performing salespeople that improve faster than the rest in their phone sales skills do things a little bit differently. They find ways to coach themselves to success, and they learn the secrets to quickly identify and eliminate bad habits that turn off prospects. The evolution of call recording products has enabled salespeople to do […]

Just 57% of companies actually hit their revenue targets, according to CSO Insights. One of the top reasons? Marketing and Sales just aren’t properly aligned. Imagine a marketer arrogantly boasting that “Marketing is driving sales around here,” or a sales rep complaining about stale leads or worthless marketing collateral. Sound familiar? At many companies, salespeople […]

In industries with a contract/recurring revenue model (such as SaaS) it’s often even more important to keep your current customers than to win new ones. After all, losing a big account can have a monumental impact on ROI numbers. That’s why sales leaders need to not only track pipeline metrics, but also track metrics that give insight […]

It happens to everyone, yet it seems to come without warning. You can be hitting goal after goal, crushing quota every quarter, then it suddenly seems to stop. The road gets bumpy, you lose speed, and everything seems a little bit harder. Maybe this was brought on by a recent change in companies, change in […]