Day 6 of WFH. Well, that’s not entirely accurate. I’ve largely WFH the last 20 years since starting my company in 2000. It can be incredibly isolating to work on your own. Since salespeople tend to be social animals this can be a hard period. The initial transition period is usually not so bad. It’s […]

When you’re a student passionate about a certain subject, you study hard, learn, practice and eventually gain a degree. Imagine these people are Salesforce Administrators. Post-graduate students go back to university to enhance their skills and gain a Masters and a PHD. They then, statistically, go on to work in better job roles and consequently […]

In B2B sales, selling into the C suite can be one of the most challenging, and the most rewarding strategies. Time with the C-level executives can result in a massive deal, but making and maintaining contact with them is incredibly difficult. You are constantly stopped by gatekeepers, calls go unanswered, and messages are never returned. […]

B2B & B2C Call Tracking for Marketing Having spent several years on the agency side working with a variety of large B2B & B2C companies, I can tell you that if Don Draper had access to call tracking in the 1960s, he would have been the king of Madison Avenue. Big pitch meetings showcasing grand […]

How do you transition from a sales development role to an Account Executive role? This is likely the question of hundreds of SDRs or BDRs who are looking to move their career forward. Many likely have ambitions of becoming a sales leader, manager, or even starting their own business. But, at this stage of the […]

Assembling the right team, creating an incredible sales playbook and ensuring that your sales reps always preach the right sales values are all essential. But even the best sales team won’t be competitive without the right sales tools. Whether you’re the new head of sales or have been in the role for some time, you should evaluate […]

Today, if you want to see better sales and marketing results, it’s often as simple as getting better tools. However, assembling a marketing and sales stack can be overwhelming. There are a lot of sales and marketing processes that can be automated and accelerated. But you can’t buy them all, and wouldn’t want to, since not all sales […]

Top performing salespeople that improve faster than the rest in their phone sales skills do things a little bit differently. They find ways to coach themselves to success, and they learn the secrets to quickly identify and eliminate bad habits that turn off prospects. The evolution of call recording products has enabled salespeople to do […]

Just 57% of companies actually hit their revenue targets, according to CSO Insights. One of the top reasons? Marketing and Sales just aren’t properly aligned. Imagine a marketer arrogantly boasting that “Marketing is driving sales around here,” or a sales rep complaining about stale leads or worthless marketing collateral. Sound familiar? At many companies, salespeople […]

In industries with a contract/recurring revenue model (such as SaaS) it’s often even more important to keep your current customers than to win new ones. After all, losing a big account can have a monumental impact on ROI numbers. That’s why sales leaders need to not only track pipeline metrics, but also track metrics that give insight […]

It happens to everyone, yet it seems to come without warning. You can be hitting goal after goal, crushing quota every quarter, then it suddenly seems to stop. The road gets bumpy, you lose speed, and everything seems a little bit harder. Maybe this was brought on by a recent change in companies, change in […]

What are the Differences Between Salesforce Editions? In today’s world a CRM (Customer Relationship Management) platform is no longer optional, it’s a business requirement. It simply has become impossible to operate without one. By now you know that a CRM system like Salesforce empowers your organization to collect, analyze, store, and retrieve information that is […]