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The Value of Account Scoring [Ep. 29]

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This week we are going to talk about Account Scoring. It’s one of those subjects Jonathan has wanted to talk about for a long time. But Jordan always says it sounds kind of boring. Today he was (rightly) overruled. We once talked about lead scoring and only got into Account Scoring a bit with Jon Miller (check out that episode here). But we’ve never done a full episode on it. This is such a valuable topic and much different than lead scoring. Tune-in today for some classic RevOps razzle dazzle as we go deep on why.

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Jordan Henderson (Director of Revenue Operations)

Brandon Redlinger (Sr. Director of Product Marketing)

Jonathan Stevens (Sr. Marketing Operations & Automation Manager)

 

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Revenue.io | Powering high-performing revenue teams with real-time guidance

 

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