The Building Blocks of Sales Enablement, with Mike Kunkle [Episode 1006]

Mike Kunkle is the Vice President of Sales Effectiveness Services for SPARXIQ and author of the new book, The Building Blocks of Sales Enablement. In his book Mike spells out a comprehensive framework for sales enablement as a strategic element of any organization’s sales success. We talk about the type of support that sales enablement needs from the C-level to operate effectively. We also get into the skills that someone needs to develop in order to be effective in a sales enablement role. Then Mike and I dig into some of the 12 building blocks of success that he lays out in his new book. Including buyer acumen, buyer engagement content, sales hiring, sales training and sales coaching. It’s a fascinating discussion and we get into all of this and much, much more.

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