Strategies to Make Sure Your Social Selling is Thriving w/ Mike O’Neil [Episode 33]

In this episode, Mike O’Neil, author of Rock the World with LinkedIn, shares practical strategies for launching and scaling your social selling efforts.

Mike breaks down how to quickly evaluate your company’s LinkedIn presence and why it matters more than ever in today’s connected sales environment. We talk about what it takes to transform your team from passive profiles to active, value-driving participants in the digital conversation. If you’re looking to upskill your team, this pairs well with our blog on How to Write Effective Text Messages for Sales and LinkedIn Sales Strategy.

Mike also digs into the often-overlooked topic of social media policies. He outlines clear steps to protect vital business assets, including customer and prospect data, while empowering your team to engage authentically online. It’s a balance every sales organization needs to master.

For more ways to blend social selling with your broader sales strategy, check out our Sales Engagement glossary entry and explore our Sales Strategy resources.

If you’re serious about making social a competitive advantage, this episode is your playbook. Because in the digital age, your presence isn’t optional. It’s part of the pitch.