Service-Led Selling Differentiates You, with Jim Irving [Episode 1076]

Jim Irving is the CEO of Merit Consulting and the author of the bestsellers The B2B Selling Guidebook and The B2B Leaders Guidebook, as well as his latest book, The B2B Sales Top Tips Guidebook. He shares some insights he learned while gathering sales tips for this guidebook on how to realign how you sell with the prospect’s buying process. They talk about a more streamlined definition of it, and how service-led selling sets you apart from even your biggest competitors when the norm today is all about conformity.

About the Host:

Connect on LinkedIn

Order Andy’s new book Sell Without Selling Out on Amazon

Learn more at AndyPaul.com

Sponsored by:

Revenue.io | Unlock exponential growth with an AI-powered RevOps platform

Scratchpad | The fastest way to update Salesforce, take sales notes, and stay on top of to-dos

Blueboard | A rewarding alternative to President’s Club