Sales and Journalism, with Ryan Vaillancourt [Episode 1028]

Ryan Vaillancourt (VP of Sales at Revenue.io) and I discuss how his career in journalism was a great foundation for his career in sales. We dig into the lessons he learned as a journalist that have carried directly into sales, and the lessons that he imparts to the sellers on his team. For instance, the only objective is to deeply understand, detach from the outcome, and delight in the learning. We also dive into the importance of writing to success in sales. As Ryan says, if you cannot synthesize your conversation with a buyer, and reflect it back to the buyers in writing in a way that confirms your understanding and even lends them clarity into their own challenges….you don’t understand it.

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