Marketing and Sales Alignment: Maximizing the Value of Content Marketing to Serve Customers w/ Ardath Albee [Episode 177]

In today’s episode, Ardath discusses marketing and sales alignment, starting the conversation with prospects, and why random acts of content marketing do not prevail.

Ardath Albee is the best-selling author of eMarketing Strategies for the Complex Sales and Digital Relevance, president of her consulting firm, Marketing Interactions, and member of the Romance Writers of America. When not working, Ardath puts her Australian Shepherd, Bella, through agility routines. Among the topics we discuss are:

• The most important part of content marketing is engaging the potential buyer in a conversation.
• What’s the storyline in the buying process?
• Conversations are a series of questions and answers.
• Why there is disconnect between marketing and sales.
• How many people are involved in a typical buying committee?
• Don’t approach your channels as one-offs, they should be connected stories.

Learn More About Ardath Albee:

What’s your most powerful sales asset?

Ardath is bold and challenges people to solve a bigger problem which they might not have realized exists.

Who’s your sales role model?

Jill Konrath

What’s one book that every salesperson should read?

Agile Selling: Get Up to Speed Quickly in Today’s Ever-Changing Sales World by Jill Konrath

What music is on your playlist right now?

Adele

What’s the first sales activity you do every day?

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