How to Use Emotion to Capture Your Prospect’s Interest w/ Michael Hauge [Episode 189]

In today’s episode, Michael shares how sales reps can use emotion as the best tool to create the compelling first impressions that capture a prospect’s attention.

Bestselling author of Selling Your Story in 60 Seconds, Michael Hauge, is a story and script consultant, author, lecturer, and coach who works with writers, producers, directors and prominent stars to sell their ideas in the cut-throat competitive world of Hollywood. Among the topics we discuss are:

• How to quickly establish rapport with potential buyers.
• How to engage a potential buyer’s emotions using a story.
• The key steps to structuring a compelling story that sells
• How to use a story that motivates the prospect to take the next action.