How Sales Training Protocols are Changing, with Duncan Lennox [Episode 106]

In this episode, Duncan Lennox, CEO and co-founder of Qstream, discusses how training sales reps has completely changed, even though reps are still being trained the same way as they were before. Among the many topics we discuss are:

• How sales reps should be educated to focus on the outcomes we are tryting to achieve.
• Why focusing on sales training is not an effective strategy.
• Why changing behaviors of sales reps will improve sales and your bottom line.
• How using Qstream can propel your sales force.

If you are a sales leader or sales manager, then be sure to check out this episode!