How Design Thinking Reveals Customer Motives and Drives Revenue, with Ashley Welch [Episode 1024]

Ashley Welch (co-founder of Somersault Innovation) is the co-author of a new book titled Naked Sales: How Design Thinking Reveals Customer Motives and Drives Revenue. Ashley believes it’s time to throw away your tried-and-true pitches, talk tracks, and list of pain-point questions. She shares how to incorporate design thinking into your sales efforts to ensure that you deeply understand not only your client but also their customers. And we dig into the three sales stages in her Naked Sales approach: Discovery, Insight, Accelerate. The stages may sound familiar but the execution is a little different from a design thinking approach. We get into all of this and much, much more.

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