Good Content Marketing Generates a Better ROI than Advertising w/ Jon Wuebben [Episode 124]

Jon Wuebben is the CEO of Content Launch, provider of the first complete content marketing software built for small and medium-sized businesses.

In today’s installment, Jon and I discuss the benefits of good content marketing and how to approach your content marketing strategy for the very first time. Jon also shares interesting insight on how content management generates a better ROI than advertising.

What is content marketing?

Advertising is a very ‘in your face’ way to sell a product, but content marketing sort of flips that tactic on its head. Content marketing focuses strongly on educating the customer on why they should buy your product. You use content marketing to build trust with your audience.

What kind of resources does a small business need?

You will need a blog and social media accounts. You will also need to take a long and hard look at your website and see whether it contains strong educational pieces about your product.

What are some of the key factors of a good content marketing strategy?

1. Understand your audience. Who’s your ideal persona?
2. Get Google Analytics to measure your success. It’s free to use.
3. What are the topics that are important to your ideal client? Write about them.

Why should you do this?

Good content marketing is an investment that always pays off down the road. You’re building an important database about your ideal customer and that in itself is invaluable. What’s the cost to you if you’re not doing it? Your competitors catch up and you slowly slide off the radar.

What is Content Launch?

Content Launch is a hub for all of your content activity. You create your article or piece of content in the system and then you’re able to distribute it out to all the various channels you manage with just a click of a button. You can also use Content Launch to connect with influencers in your space, get important metrics, and so much more.

What kind of clients does Content Launch attract? 

Jon tends to see medium-sized businesses that generate 10-40 million in revenue and who are short staffed in the marketing department sign up for his service.

Learn More About Jon Wuebben:

What’s the most powerful sales tool in your arsenal?

Content is Currency by Jon Wuebben

What’s one tool you use for sales management?

Hubspot and Salesforce

Who’s your sales role model?

Tony Robbins

What’s the one book that every sales person should read?

Awaken The Giant Within by Tony Robbins

What’s your favorite music to get you pumped up for a meeting or sales call?

AC/DC and Van Halen

What’s the one question you get asked most frequently by sales people?

Why should I spend money on content? It’s an investment. When you compare your ROI on content marketing vs. traditional advertising, advertising isn’t even close to what content marketing can achieve.