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5 ways AI for sales is revolutionizing customer experiences

Revenue Blog  > 5 ways AI for sales is revolutionizing customer experiences
3 min readOctober 10, 2022

Artificial intelligence has already permeated our lives as consumers. The transformation was discreet, but it has improved things in every way. The last time you used Netflix, an AI helped you decide what to watch. When you shopped on Amazon, an AI influenced what you purchased. When you order from Uber, an AI helps find the best driver for you.

Artificial intelligence has enhanced our interactions with various products and services. Whether it’s helping us find the perfect show to binge-watch, assisting in choosing a toaster to purchase or facilitating our ride requests, AI has played a crucial role in optimizing our experiences.

With more companies integrating AI to enhance their operations, the impact extends to our professional lives as well. AI is now capable of analyzing and improving sales interactions, forever changing prospects’ and customers’ experiences.

Sales AI makes conversations more engaging

Artificial intelligence used saved text transcripts to analyze sales conversations, eliminating the need for a sales rep to take notes. This means that sales reps will no longer be just partially engaged in the conversation, as they won’t be concerned with what they write down. Since sales reps are free to devote all their attention to the conversation, they are more engaged, helpful, and conversational.

This makes for a far more positive experience as a customer or prospect, as you feel more connected with the sales rep, have a more engaging conversation, and end with a more pleasant feeling.

AI for sales ensures that conversations are worthwhile

Conversation AI platforms identify keywords and topics from previous conversations and can even be used in conjunction with email follow-up and SMS communications. With AI, sales reps are empowered to recognize topics that have previously been discussed, questions that have already been answered, and requirements that have been met.

As a customer, you will no longer experience repeated questions, you won’t have to re-explain the same issues, and your sales rep will be able to pick up right where you left off. There will be no more wasted phone calls or time spent getting re-acquainted. This also means that if you are transferred between reps or are moved from the sales side to the success team, your new rep will completely understand all your prior conversations.

Sales AI makes conversations more valuable

Sales teams have traditionally monitored their reps’ calls but haven’t always been successful at it. In the past, managers would have to block out time to listen in to live calls their reps were making. This was ineffective because the chance of catching a truly coachable moment on a call was slim to none. Then, sales teams started recording phone conversations. However, this still required that managers sit and review calls, which they simply did not have time for. Fortunately, artificial intelligence solves all of these problems.

ConversationAI* constantly processes sales conversations and can alert managers when a specific call (either good or bad) requires their attention. This means that sales managers can coach their team to make better calls at scale.

The result is that, as a consumer, your sales rep will be far better on the phone and more skilled at providing you with the information you need to solve a problem or make a decision.

AI for sales makes sales reps more conversational

AI has the capability to monitor the quality of a conversation during a call. This includes detecting when a sales representative interrupts, talks over, or dominates the conversation. The data collected can be easily analyzed, allowing both the individual rep and their manager to quickly identify if any changes need to be made to their communication style.

With this technology, you can expect to have uninterrupted conversations, where you are able to express your thoughts and ideas while the sales rep actively listens and engages with you.

Sales AI makes conversations more relevant

One of the most powerful benefits of artificial intelligence in sales is that it can pull in contextual data from prior engagements. This data includes SMS, email, video conferences, phone conversations, content you have engaged with, webpages you have viewed, and products you may have trialed.

This all allows a sales rep to tailor the conversation to fit your exact situation and eliminates discussion about products that you don’t need or things you might not be experiencing. As a customer, this ensures that when you pick up the phone, you will have a relevant, engaging conversation that directly addresses your needs and experience.

*conversationAI US Patent 10,440,181.

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