5 Resolutions for B2B Sales Success

The start of a new year is a time for reflection and self-improvement. For some, it’s about hitting the gym or spending more time with family. But for sales professionals, the New Year is an opportunity to reimagine your approach to capturing better clients, closing bigger deals, and leveling up your sales game.

If you’re ready to make 2025 your best year yet, here are some powerful resolutions to help you improve your skills, optimize your efforts, and crush your goals.

1. Take it to the Top

Spending hours talking to employees at enterprise companies might feel productive, but it often leads nowhere if you’re not engaging the right people. The truth is, getting “someone” on the phone isn’t enough—your goal should be to reach the key decision-makers who can greenlight big sales.

Why It Matters

A single conversation with a decision-maker is often more valuable than 10 conversations with people who lack buying authority. But reaching these decision-makers takes preparation, persistence, and a strategic approach.

How to Do It

• Research Before You Reach Out: Use tools like LinkedIn Sales Navigator or Revenue.io to identify decision-makers and gather insights about their roles and responsibilities.
• Tailor Your Outreach: Personalize your messaging to reflect the prospect’s challenges and how your solution aligns with their goals.
• Stay Persistent: Decision-makers are busy, so it may take multiple attempts to reach them. Be persistent but professional in your follow-ups.

Pro Tip: Timing is everything. Schedule your calls for when decision-makers are most likely to be available, such as early mornings or mid-afternoons.

2. Stay Social

In today’s digital world, sales success isn’t just about cold calling—it’s about staying relevant and top-of-mind with your leads. Social media is a goldmine for actionable insights, and staying on top of a lead’s activity can help you spark meaningful conversations and close more deals.

Why It Matters

Leads often remain “cold” until you find the right moment to engage. Monitoring social media feeds gives you valuable talking points based on real-time events, frustrations, or achievements in your prospects’ lives.

How to Do It

• Monitor Social Activity: Tools like Revenue.io Mobile allow you to track a prospect’s social media feeds, making it easy to identify opportunities for engagement.
• Engage with Relevance: Respond to tweets, LinkedIn posts, or updates that align with the pain points your product or service solves.
• Use Social Media as a Window of Opportunity: If a prospect tweets about a frustration that your solution can fix, don’t wait—reach out immediately with a personalized message.

Pro Tip: Don’t just “like” or comment on a prospect’s post—add value to the conversation. Share insights, offer solutions, or celebrate their achievements to build rapport.

3. Improve Sales and Marketing Alignment

Sales and marketing are often treated as separate teams, but the reality is they’re two sides of the same coin. Marketing’s ultimate job is to help sales close deals, and when these two departments work together effectively, the results can be transformational.

Why It Matters

Poor sales and marketing alignment leads to inefficiencies, wasted resources, and missed opportunities. On the other hand, well-aligned teams can:

• Generate higher-quality leads.
• Provide better sales enablement resources (e.g., pitch decks and case studies).
• Gain better insights into what’s working—and what isn’t—in the sales funnel.

How to Do It

• Speak Up: If the leads or resources you’re receiving from marketing aren’t helping, communicate with the team. Collaboration is key to fixing misalignment.
• Share Data: Use tools like Revenue.io to track which marketing efforts are converting leads and which aren’t. Share these insights with marketing to refine your collective strategy.
• Collaborate on Messaging: Ensure your sales pitch aligns with the messaging used in marketing campaigns to create a seamless experience for prospects.

Pro Tip: Host regular joint meetings between sales and marketing to review performance metrics, share feedback, and align goals.

4. Increase Your Follow-Up Frequency

Most sales reps give up after one or two attempts, but the reality is follow-up is where deals are won. If a lead is worth reaching out to once, they’re almost always worth following up with multiple times.

Why It Matters

Data shows that 80% of sales require at least five follow-ups to close, but most reps stop after just one or two. By increasing your follow-up frequency, you can significantly boost your chances of closing deals.

How to Do It

• Set a Follow-Up Cadence: Aim to follow up with qualified leads at least 3–4 times before giving up.
• Leverage Automation: Use tools like Revenue.io to schedule follow-ups via calls, emails, or texts, ensuring you stay top-of-mind without manual effort.
• Be Persistent but Polite: Each follow-up should add value, whether it’s sharing a new insight, offering a demo, or addressing a specific challenge.

Pro Tip: Use personalization in your follow-ups. Reference previous conversations, highlight specific pain points, or share relevant case studies to keep the prospect engaged.

5. Bring Your Own Device

Is your company giving you the tools you need to perform at your best? If not, consider taking matters into your own hands. The bring-your-own-device (BYOD) trend is growing, and equipping yourself with the right tech can give you a competitive edge.

Why It Matters

Your personal devices—like a smartphone, tablet, or laptop—can be transformed into powerful sales tools with the right apps and software. By leveraging your own technology, you can:

• Gain access to critical customer information on the go.
• Increase productivity with tools like Revenue.io’s mobile app.
• Stay organized and efficient, even outside the office.

How to Do It

• Turn Your iPad Into a Sales Weapon: Use tools like Revenue.io Mobile to access valuable customer data, track social activity, and streamline your sales process.
• Invest in Sales Apps: Download apps that help you stay productive, such as CRM integrations, email tracking tools, and task management platforms.
• Sync Your Devices: Ensure your personal devices are synced with your company’s CRM and other tools for seamless data access.

Pro Tip: Before bringing your own device, check with your company to ensure compliance with BYOD policies and security standards.

Bonus: Set the Right Mindset for Success

Tools and strategies are important, but mindset matters just as much. Approach the New Year with a growth mindset, focusing on continuous improvement and adaptability. Set ambitious but achievable goals, and track your progress to stay motivated throughout the year.

Key Takeaways: New Year’s Resolutions for Sales Success

Here’s a quick recap of the resolutions that will help you dominate 2025:

1. Take it to the Top: Focus your energy on reaching decision-makers who have the authority to close deals.
2. Stay Social: Use social media as a window of opportunity to engage prospects and spark meaningful conversations.
3. Improve Sales and Marketing Alignment: Collaborate with marketing to generate better leads and provide more impactful resources.
4. Increase Follow-Up Frequency: Don’t give up after one or two attempts—80% of sales happen after multiple follow-ups.
5. Bring Your Own Device: Leverage your personal tech to stay productive, organized, and ahead of the competition.

With the right mindset, tools, and strategies, you’ll be unstoppable in the year ahead.

Also, we recommend checking out this list of ebooks for B2B sales professionals.