Outbounding, with Skip Miller [Episode 891]

Skip Miller (President of M3 Learning) is author of the new book, “Outbounding: Win New Customers with Outbound Sales and End Your Dependence on Inbound Leads.” Today we dive into the motivations for change that drive corporate decision makers. And why, when companies decide to change, they need help from sellers to navigate the path forward. Plus, we get into Skip’s theory of The Two Decisions made in every sale: the above-the-line decision and the below-the-line decision.