Historical research · Second edition
Customer Acquisition & RevOps Team Benchmarks — Second Edition
About the historical research
Revenue.io, Demandbase, and Tenbound, in partnership with RevOps Squared, produced this second-edition Customer Acquisition & RevOps Team Benchmarks report.
Read the original research as a historical snapshot of participating organizations. Check the report’s publication date, sample, and methodology before comparing its benchmarks with your own team. Pipeline volume alone does not establish the cause of a revenue outcome.
Read the original research as a historical snapshot of participating organizations. Check the report’s publication date, sample, and methodology before comparing its benchmarks with your own team. Pipeline volume alone does not establish the cause of a revenue outcome.
Topics covered in the report
- How SDR teams, account executives, and marketing contributed to pipeline among the participating organizations.
- Which sales technologies respondents reported using or considering at the time.
- How revenue leadership and RevOps responsibilities were described.
- How sales and marketing teams coordinated their work.