Freshbooks Uses Revenue to Improve Productivity and Connect with More Customers

FreshBooks partnered with Revenue.io to quickly onboard reps, increase daily productivity, and improve call outcomes. By implementing the RingDNA Global Communications Hub with Local Presence and Salesforce-integrated call metrics, FreshBooks transformed its sales operations.

THE CHALLENGE

Improve immediately by getting reps up and running on a new system ASAP
Improve the number and quality of sales conversations each day
Create a culture of transparency by giving managers real-time insight into reps’ activities and their outcomes

THE SOLUTION

RingDNA, the Revenue.io Global Communications Hub
Revenue.io Local Presence
Revenue.io Call Metrics for Salesforce

THE RESULTS

Instant rep onboarding, with no custom Salesforce implementation required
Sales reps went from making 30-40 outbound calls per day to 90-100 calls per day
Call pickup rates went from 11% to 21%

"Overall, Revenue.io was our best sales productivity investment this year."

Scott Clugston, Director of Sales, Freshbooks

WHY Revenue.io?

FreshBooks, #1 Cloud Accounting Solution Designed for Small Business Owners, offers invoicing software that has helped more than five million small business customers collect over $14B through its systems. When the company began looking for sales acceleration technology to help improve productivity, call connection rates and Salesforce reporting, FreshBooks decided to run side-by-side pilots to compare Revenue.io and InsideSales.com. Revenue.io offered substantial advantages over insidesales.com including a far faster onboarding time, easy implementation and better Salesforce integration. Six months after choosing Revenue.io, the company found that Revenue.io delivered substantial gains in both productivity and call pickup rates. The company also expanded its use of Revenue.io International Local Presence to the UK and Australia.